The Less You Do, The More You’ll Make

I was watching a video presentation (in the Secret Classroom Series from Joel Comm) by Brad Fallon and he said something that encapsulated something I’ve been trying to do for the last 3 months.

Brad was giving a presentation on how he turned a wedding favor business (which he started in his basement) into a multimillion dollar producing company, and said the following:

“The Less You Do in Your Business, The More You’ll Make”

This is a concept that most small businesses never understand, and hence they never grow into large small businesses.

What Brad meant is this:

If you, the owner, make it a point to do everything in your business (be marketing, be the manager, be the salesman, etc.) then growing eventually becomes impossible because you can’t handle all of the jobs. The busier you get, the more work flows your way….and slowly you have to start “catching up” all the time.

What is the most important thing that you do in your business?

The answer is “Think”…..

If you get so bogged down with all the other jobs that you can’t be innovative anymore….your business effectively has a ceiling that you can’t get past. When you reach a point where you have a million jobs to complete yourself…you start going on “auto-pilot” to complete them…and effectively stop “thinking”.

So what is the solution?

Do Less……

As your business grows you have to understand that you have to pass off workload. The more workload you can pass off the more time you can actually lead your company. The person that you pass the work to may not do it exactly how you do it, but the most important thing is that it gets done effectively and that you have time to “think” and innovate. Don’t be overly concerned with “the process” when passing work to employees…be concerned with the “end result”.

That isn’t to say that the process isn’t important…… but you have to separate times when “process” is important from when “process is for the sake of process” (which is usually when someone likes flexing their “boss” muscles too much….that’s not you is it?).

The point is. Your business is supposed to work for you. You have to design it to work for you.

If you don’t…then you effectively work for the business…and that’s not even close to why you went into business for yourself.

Start working on doing less in your business (by training employees to make your life easier) and before long you’ll see the growth that you’re looking for.